#MUSICMONDAY is the initiative of the Fiat Chrysler Automobiles (FCA) brands to bring music, comfort and fun to all Americans in the face of the global Coronavirus pandemic to encourage people to stay at home, when possible, for their health and the health of their loved ones.
We understand how strange it must look to have a corporation in the business of selling cars to encourage people to stay inside instead. The live performances will occur each Monday via Facebook Live Watch Party. The performances will also include a Q&A, and other entertainment from the artist’s own living rooms into the homes of their fans. The weekly #MusicMonday living room performance series launches tonight, Monday, April 13, at 7 p.m. ET and is set to run at least through April.
· Streaming begins tonight, Monday, April 13. FIAT, Chrysler, Alfa Romeo, Dodge, Jeep and Ram will launch #MusicMonday across each brand’s individual Facebook channel via Facebook Live Watch Party at 7 p.m. Eastern Time.
· Artists include Interscope Record’s X Ambassadors, Dermot Kennedy and Ari Lennox.
· The artist’s acoustic performances will include interactive Q&A with fans using hashtag #TogetherAtHome.
FCA says the artists’ performances are a way to support fans staying at home, keeping themselves and their communities safe. Using the hashtag #TogetherAtHome, the performances will show solidarity and support to all fans for staying home. FCA partnered with Interscope Records, which is known for its diverse talent roster. The artists include X Ambassadors (April 13), Dermot Kennedy (April 20) and Ari Lennox (April 27).
“In times such as these, familiar songs of optimism have the power to inspire like nothing else,” said Olivier Francois, Chief Marketing Officer, FCA. “We want to both connect and bring comfort through music to all Americans as we face this crisis together. And also to encourage our community of owners, fans and followers to pledge to stay at home, when possible, for their health and the health of their loved ones.”
SHOW OF SOLIDARITY
FCA talks of a show of solidarity, and although the jury is still out on that, these are indeed changing times. As such, these artists will perform a stripped back – unplugged– set from their living rooms, focusing more on the performance rather than the production. But as a musician, take it from us: The best performances usually are the result of “winging it.” At Napleton.news, we can’t wait to see what they come up with live. Fans can use the hashtags #MusicMonday and #TogetherAtHome to interact with the performers during their sets. In addition to performing live, the artists will do a Q&A for fans.
The half-hour performances will stream live via Facebook Live Watch Party at 7 p.m. ET across the Facebook channels of Alfa Romeo, Chrysler, Dodge, Jeep, FIAT and Ram, in addition to the artist’s own Facebook page: X Ambassadors, Dermot Kennedy and Ari Lennox.
After the live performances, recaps can be seen on IGTV, and YouTube via a #MusicMonday playlist. To see the latest FCA vehicles contact your local Napleton CDJR Dealership.