Project Vector Is The Future Of Urban Mobility

Jaguar Land Rover recently unveiled Project Vector, a new concept vehicle that is part of its “Destination Zero” initiative. The car will be fully autonomous and electric to provide passengers with a clean form of transportation in cities across the world.

Project Vector is a compact, flexible vehicle that packages all of its battery and drivetrain components into a flat floor, allowing for a variety of uses. For example, the interior cabin space can be used for private seating, shared use, or commercial applications, such as optimizing the space for deliveries.

Project Vector was created with the mission of raising the quality of future urban living. It will address the wider landscape of mobility, from how customers connect with mobility services, to the infrastructure required to enable fully integrated, autonomous vehicles, according to a press release from the British automaker.

“Jaguar Land Rover understands the trends shaping modern societies,” said CEO Ralf Speth. “Project Vector shows Jaguar Land Rover as a leader in innovation to make our societies safer and healthier, and the environment cleaner.”

Delivered through relentless innovation, the company’s focus is on achieving a future of zero emissions, zero accidents, and zero congestion – through its products, services and across its facilities.

“With the technology and engineering power of Jaguar Land Rover, we can provide a unique opportunity for innovators to develop highly-functional urban mobility services, seamlessly integrated into everyday life,” said Jaguar Land Rover Project Director Dr. Tim Leverton.

Jaguar Land Rover claims that the future of urban travel will be a composite of owned and shared vehicles. The automaker’s vision shows that Project Vector will be a flexible part of the urban mobility network that can be adapted for different purposes.

The most innovative part of Project Vector has to be the fact that it has an ‘autonomy-ready’ platform and a well-thought-out design. The concept vehicle offers several solutions to today’s urban mobility challenges, and only time will tell how many cities will adopt the forward-thinking car.